Dear Friends, Some of you may remember the Yellow Pages and all pre-internet marketing like advertising in newspapers. Much has changed in the last 50 years. Now, post-corona it will change yet again. This is because Marketing is actually a dynamic process.
Sometimes business success is simply about predicting and creating strategy, and then following through on those well laid out growth plans. In my opinion this is the fundamentals of creating your own luck. And I might add it has served me well so far. However, how do we create processes that instigate action?
The end of the year is a time for relaxation and reflection. Amongst the many topics of contemplation one major area should be how well our businesses have performed and if there is anything we should be doing to improve our situations. I discuss here what we can learn from the past.
Globalisation, technology and innovations are rapidly changing the way dentistry is perceived, performed and understood. Of course this opens doorways to better and more enhanced ways of doing things but it also creates a more complex world with uncertainty and confusion. How do we survive amidst such mayhem?