Marketing During The Corona Effect
Marketing is a dynamic activity and thus smart entreprenuers are ever changing their strategies to stay current with the times. In these very difficult pandemic circumstances your Marketing needs to be more sensitive that ever before. Here I discuss how best to promote your business during the Corona Effect.
The Corona Effect
Dear Friends, I feel compelled today to write this as I feel some responsibility towards the wellbeing of your future businesses. Life becomes unstable whenever we hit a crisis of any sort let alone a worldwide event.
Great Communication Equals Huge Marketing Returns
We are now in an environment as such that your marketing content should also the basis of the communication (verbal skills) articulated by your entire team when they interact with any patients. Early adopters to this style of communication will not only be gaining a return on your marketing efforts
The Changing Face of Marketing
Dear Friends, Some of you may remember the Yellow Pages and all pre-internet marketing like advertising in newspapers. Much has changed in the last 50 years. Now, post-corona it will change yet again. This is because Marketing is actually a dynamic process.
Follow through; create your own luck
Sometimes business success is simply about predicting and creating strategy, and then following through on those well laid out growth plans. In my opinion this is the fundamentals of creating your own luck. And I might add it has served me well so far. However, how do we create processes that instigate action?
Booms, Busts and Business Survival
The end of the year is a time for relaxation and reflection. Amongst the many topics of contemplation one major area should be how well our businesses have performed and if there is anything we should be doing to improve our situations. I discuss here what we can learn from the past.
Thriving Amid Uncertainty
Globalisation, technology and innovations are rapidly changing the way dentistry is perceived, performed and understood. Of course this opens doorways to better and more enhanced ways of doing things but it also creates a more complex world with uncertainty and confusion. How do we survive amidst such mayhem?
The Power of Observation
When it comes to establishing premium service and care in top practices how we behave in the business environment is as important as how we communicate to one another. In fact, our actions can either be productive or remain stagnant. How do we contribute towards the success of the business by the power of observation?
Understanding Patient Perception To Gain Case Acceptances
Achieving a great practice has much to do with choices and decisions. This forms the foundation of gaining case acceptances from our patients. However, it is not only about giving choices but also making sure that those choices are understood and hence more favourable decisions can be made.
How to help your employees stay
Creating a highly productive business is more about effective leadership than it is about simply following operational systems alone. An important part of leadership is about understanding why your employees choose to stay with you or why they would choose to leave.
5 Serious Mistakes Leaders Make
It is true that mistakes provide the grounds for sound learning. However, it is still better if you can learn from the experience of others and not make critical mistakes to begin with – especially when their impact is detrimental to the success of your practice.
Inside the Mind of a Successful Leader
Dr. Bhavna Doshi will be speaking at the upcoming Dentistry LIVE Conference at the Queen Elizabeth II Conference Centre, London, in the heart of Westminster on 14th June 2014 at 4.00pm.