What Sales is Not

Some people cringe when you mention the term “sales” or “selling”, whilst other people’s eyes light up at the notion of increasing revenues. The word “Sales” has become infamous over the years, but in reality, it’s a simple term whose meaning dates back to bartering with a prehistoric man.

We sell every day of our lives, be it in selling our ideas, thoughts, what we stand for or […]

By |2023-03-17T18:27:56+00:006 July 2021|Categories: Gaining Case Acceptances, Practice Growth|
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Cost of Hiring a New Employee

The Cost of Hiring a New Employee vs. Training an Existing Practice Team Member

The talent shortage in dentistry is the biggest challenge faced by dental practices today. In a recent poll of practice owners, 63% of respondents said they are unable to find enough qualified candidates to fill open positions, and 26% anticipate this to become a larger problem in the coming years.  In the face of this […]

By |2023-03-17T18:27:53+00:0026 April 2021|Categories: Dental Leadership, Practice Growth, Practice Manager|
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The Concierge Dentist

You have heard of spa dentistry and cosmetic dentistry; now you will hear of “Concierge Dentistry”.

You will be pleased to know that it does not take much effort or money to establish yourself as a dentist who practices Concierge Dentistry. It will also be of great interest to you to learn that if you become known as part of this elite group of dentists […]

By |2023-03-17T18:25:16+00:004 March 2021|Categories: Business Consultancy, Gaining Case Acceptances, Practice Growth|
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To Brand or not to Brand……

Can branding hurt your practice?

Overuse of misinterpreted branding concepts can have damaging effects on dental businesses. Is there a significant difference between how big companies get custom and dental practices?

Apart from the apparent difference between larger companies and the small business dental practice, in that one is much larger than the other, there are much more subtle differences that the dental practitioner needs to understand if they are […]

By |2023-03-17T18:24:27+00:003 March 2021|Categories: Business Consultancy, Dental Marketing, Practice Growth|
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